Mozarteum meets Segafredo: Art, Coffee & Design

While other coffee roasters often rely on big names for the special editions of their cups, Segafredo Zanetti Austria deliberately takes a different approach. Young and (as yet) unknown artists from the Department of Fine Arts and Design at the Mozarteum University are invited to participate in a design competition for an "At Home" cup collection. The decision by the Austrian branch of the traditional Italian roaster to promote up-and-coming local talent once again underscores Segafredo Zanetti's corporate philosophy, which focuses on the cooperation of regional partners as a key success factor: Austria as a location has always had a special significance at Segafredo Zanetti. With the takeover of the roasting plant in Salzburg at the beginning of the 1980s by company founder Massimo Zanetti, the worldwide expansion of the brand began here. Under the motto "espressivo", coffee becomes the aromatic source of inspiration for the graphic design of cappuccino and espresso cups - the Italian term means expressive and also stands for expressive musical design in music. Until March 31, students of the Department of Fine Arts and Design at the Mozarteum University will submit design concepts that symbolize the world of pleasure and espresso as the epitome of good coffee, as an Italian attitude to life. The cup design competition is endowed with 5,000 euros, an art trip to Bologna, a fully automatic coffee machine and annual supplies of Segafredo coffee. Entries will be published and subject to public voting. At the end of May, a top-class jury of experts will select the winners. The award ceremony will take place in June 2022 at a vernissage. "Together with the University Mozarteum Salzburg, we will create something very special for all Segafredo fans - an exclusive cup collection for enjoying caffè at home. This will be an absolute highlight as part of the launch of our online store. We are already very excited about the creative ideas of the students", Susanne Reif-Peterlik - Marketing Manager of Segafredo Zanetti.