The event is aimed at interested employees and students of Salzburg's colleges and universities as well as interested people from the fields of culture, business, politics and education, etc. 

Keynote speech: Prof. Dr. Max M. Schlereth; Prof. at the University of Applied Sciences St. Pölten in the field of strategic management; central board member and co-partner of the Derag Deutsche Realbesitz group of companies.

Moderation: Doris Fuschlberger, Office of the Salzburg Provincial Government, Project Manager Digitalisation Offensive Provincial Museums

Panel discussion with: 

• Elisabeth Gutjahr, Rector of the University Mozarteum Salzburg
• Marius Schebella, Researcher MultiMediaArt, University of Applied Sciences Salzburg
• Arne Bathke, Dean of the Faculty of Digital and Analytical Sciences, PLUS
• Claudia Turske, ethnologist, nutrition and psychotherapist, director of the paraApara Yoga Academy in Potsdam
• Magdalena Karner, University Mozarteum Salzburg, project Spot On MozART, studies and works in at the interface between culture, management and education. 

Followed by a get-together.